Effective Copywriting for Growing Martial Arts and Self-Defense Businesses
Build authority, customer trust, and your brand's consistency. Save time while driving sales or memberships.
You’re a Martial Arts/Self-Defense Business Owner With a Legacy Worth Continuing.
You’re a savvy, hard-working business owner. You value your students, members, and customers, your vision, and your goals.
Well, let me share something important to me about you as an owner.
You've poured much into building your studio gym, product, or martial arts school. You invested not just money but also your heart and soul into this venture.
Perhaps you’ve laid down matting, drywall, painted, etc. Or you hired staff, worked out rules, and dealt with other administrative issues.
You’ve gotten this far with your business.
Your business is your legacy.
Yet you're losing something valuable in the midst of operating your business:
Time and Freedom
It's a constant tug-of-war, isn't it? You’re balancing valuable time with the constant anxiety of whether your business is prospering.
I Totally Get It
And wouldn't it be great if your business grew organically on its own and gave you more time to enjoy life?
That's not just a desire; that's a necessity!
Let me ask if any of these sound familiar.
You’re behind trying to enroll new students or members. Or you have a product that needs a strong voice.
Your brand lacks a genuine reflection on your site.
Your local competitor is doing better and ranking higher on Google.
You have no time to promote effectively on social media.
You keep hearing about SEO (Search Engine Optimization). And perhaps wondering if you’re missing out.
You have appealing promotions, but crafting ads for your target clientele is difficult.
Honestly, the things you ignore might have the largest influence on your business. Ignoring them could cost you more than money or time.
Hold on, here’s another thought.
When you're not weighed down, you're at your best. You're connecting with your paid members, customers, or students and loving what you do.
Because that's how you build trust.
Let me help you get there.
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Services
Please click to check out the services offered through me. I have six different services, and I can help bundle some for customization. Check the pricing and benefits to help you determine what works best for you.
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Portfolio
Take a peek at my portfolio. It’s a diverse collection that highlights my style of copywriting. Each piece is designed to resonate with different audiences.
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About
Here you’ll get a glimpse of my background. I’ll highlight why I’ve taken this leap of faith by becoming a copywriter to help scale businesses like yours.
“The Most Powerful Element in Advertising Is the Truth, Well Told.”
- Bill Bernbach
Here’s Why We Should Partner Together
Just imagine your message amplified for your dojo or product. Also, Imagine being recognized as an authority in your industry or business.
This is where I come in to help.
Because partnering with me is the game-changer you may or may not be aware of.
Let's pause for a moment. Stay with me.
Close your eyes and envision this.
Imagine a day when you're no longer tangled up in drafting the perfect blog post. Or a day you’re not updating website copy, crafting ads, email sequences, or brainstorming snappy social media captions.
Instead, you're investing your time in enhancing your services. You're building stronger bonds with your clients and witnessing your business thrive organically.
As your copywriter, you've got a steadfast partner.
Because I'm invested in your success, I'll be there cheering you on! I'll also be celebrating your victories.
It's a nice outcome, right?
In fact, It’s doable.
Yes, that's effective copywriting. It's not just words on a screen — it's the key to unlocking the next level of growth for your business.
"And if you've come this far, maybe you're willing to come a little further."
-Andy Dufresne
Excited to See Your Business Grow?
Let’s hop on a discovery call together. It's completely obligation-free.
And because seeking a genuine partnership with you is a win-win.
About Me
I'm Ismael, a San Francisco native who enjoys the great outdoors, martial arts, self-improvement, and creating memories with my wife and our two amazing daughters.
A bit about myself. Back in '98, I earned a Black Belt in Kenpo Karate, and these days, I'm immersed in Gracie Jiu-Jitsu.
I've also spent 17 years as a technical recruiter, scaling, engaging, and helping tech companies make their mark globally. And with technology constantly evolving, opportunities for marketing your business are abundant.
Can you see where I'm going here?
I’ll elaborate further.
My interest in martial arts, personal growth, and making genuine connections is where I add value as your copywriter.
I channel these interests as an effective copywriter. Understanding your audience’s interests and concerns will help me write effectively for your brand.
Let me help you boost sales, attract clients, and save valuable time.
I’ll create authority for your business in my copy that resonates with your audience.
Your business's success depends on attracting customers with the benefits of your services and products. I’ll make it clear and concise for them.
Let's connect.
Copywriting Service
A la carte service or 3-month retainer bundle. Requires a $500 minimum per project
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Landing Page-Direct Response Copy
Starting at $500 (copy under 1000 words or product under $100)
Get your customer to purchase or act now. Earn immediate sales or sign-ups! Let’s convince your audience that you have what they desire.
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Copywritten, SEO Optimized Web Copy
Starting at $400 (800–1000 word page)
Speaks to your target audience and guides them effectively to purchase or join your membership. Increases traffic using SEO for Google ranking. Encourage conversions or sign-ups. Strategically builds your brand’s first impression, resulting in authority and trust.
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Ebooks and Opt-ins
Starting at $350 (up to a 1000-word piece)
Collect and build your email list. Offer a freebie or something of value. Build customer trust in your brand and further nurture the emails you receive.
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Copywritten, SEO Optimized Blogs
Starting at $250 per blog (1000–1200 word count)
2 blogs minimum: $500
Reduce ad spending while building authority and Google rankings. Build trust and inspire action. Blogs help earn sales, engagements, and sign-ups. This is ideal for businesses with a long-term strategy for generating traffic.
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Facebook-Instagram Ads
$50 per copy only (5 ad minimum: $250)
Facebook or Instagram written copy that gets your client to click on your desired action. Lead your target audience to an opt-in or sales landing page. Minimum of five variations of one ad for the social media algorithm.
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Email Sequences
$50 (per email; 3–4 emails minimum)
$150–$200: based on your campaign
Earn sales by building trust and authority, and nurturing customer relationships. Let’s reflect on your business goals and help nurture your email list to earn immediate sales.
Portfolio
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![Man standing alone]()
Blog
Medium.com
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![coin plant]()
Direct Response Copy Ad
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![Woman laptop]()
Landing Page
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![Social media facebook]()
Social Media Ad
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![focus]()
Blog
Insight on the process
Discovery call
Book your 30-minute discovery call with me. We’ll chat over the phone or via video, whatever suits you. We'll discuss your business, vision, and goals, and how I can help your business’s visibility. By the end, we'll know if we're a good fit to work together. I look forward to casual and intriguing conversations about your business!
Proposal
I’ll create a proposal based on what I feel could bring value to your business after our discovery call. Your input and feedback are encouraged. The proposal includes deliverables and benefits.
A la carte services:
A contract and an invoice for payment will accompany the proposal.
Once signed, a 50% down payment is required before I start working on your project.
OR
Three-month retainer bundle:
One test project from your proposal (one page of website copy, one blog, etc) This step ensures that we’re a good fit.
Upon completion of this test project and we're both happy, I'll then be able to provide a schedule for the completion of the remaining project.
Full payment is required for the retainer bundle. Additional monthly invoices will be sent thereafter for the remaining months.
Copywriting begins
Now, I'll start writing your pieces.
Once I’ve completed your whole project (A la carte services), the remaining 50% balance will be invoiced. Upon payment, I’ll send you a link to review your project.
Rest assured, I offer two free edits per piece to make sure it’s exactly how you want it.
Then you’re ready to copy and paste it to your platform, website, etc. and hit publish!
Book a Call
Are You Ready? Let’s do this!
Book your 30-minute discovery call!
Here we go! Once you book your session below, a second form (Contact Info and Brief Questionnaire) will be displayed. This will help me prepare for our call. Our call is around 30 minutes, but it may go longer if we’re both excited about the next steps! You have the option of a phone call or a link to a video call through Google Meet. Just let me know what works best for you on the questionnaire. This is a no-obligation call.
FAQ
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Answer #1:
Copywriting is the craft of utilizing compelling language that echoes your unique voice and your brand's identity with the goal of motivating your audience to act.
My approach prioritizes integrity, precision, and authenticity in copywriting. This not only upholds ethical standards, but it also fosters trust with your audience, which is crucial for building lasting relationships.
Also, I avoid using cringy sales copywriting techniques. It’s not only distasteful and likely to repel potential customers, but it also raises ethical concerns.
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Answer #2:
Here's why. In a nutshell, they're not just writers; they write compelling ads or SEO content about what makes your martial arts business special.
They write content that’s easy to read and understand for your customers to act quickly.
Copywriters will help keep your current students interested, obtain new students, or compel your audience to purchase your product.
And with regards to SEO, that's a strategy they use to help your business stand out on the internet. According to a company called BrightEdge, more than half of the people who visit websites find them through something called an organic search. SEO is really important, and a copywriter will write to improve your martial arts business’s visibility.
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Answer #3:
Honestly, martial arts business owners eager to take their business to the next level with effective copywriting should secure their spot promptly.
However, I realize that timing might not always work out perfectly! After our discussion, if you feel it's not the right time, there's absolutely no pressure to commit to my services immediately.
But please remember that if my schedule fills up quickly, I can't guarantee future availability. Your understanding is much appreciated. -
Answer #4:
Nope!
Our 30-minute discovery call will be super casual, so we can learn more about each other. It’s a quick introduction to see if we’re a good fit to work together.
I love chatting about martial arts, so we’ll keep it fun.
And quite honestly, I want this to be a win-win for both of us. In the end, I want you to feel good about your business decision, and I will respect your decision either way.
But hey, you may or may not need my services. But my goal is that you obtain value from our conversation.
That’s important to me.
So after roughly 30 minutes of chat, we'll have a better idea if we should move forward or not. And if we do, fantastic! We can continue into the specifics. I always keep an hour free per call, just in case.
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Answer #5
2 options below:
Ongoing Engagements (3-month minimum retainer): Requires $500 minimum.
Provided you're satisfied with the project scope, I'll forward an agreement and invoice. Upon signing, the entire fee is required in advance to confirm your reservation in my timetable.
Then I commence the research and copywriting process, leaving you free to unwind!OR
One-time a la carte and services: Requires a $500 project minimum
Upon agreement with the project proposal, I will forward you our formal agreement and the initial bill.
To confirm your slot in my work calendar, a payment of 50% of the total amount will be required immediately after the contract is signed.
After the successful completion of the project, you will receive the final invoice for the remaining 50%. Once this payment is received, your completed copy project will be ready for publication and sent to you!
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Answer #6
As my client, I’ll make sure we’re set up to win.
Meaning you're entitled to two free revisions for every copy project after final handover and payment.
We’ll collaborate on a shareable Google Doc to fine-tune your copy. (I encourage you to create a google account if you don’t have one.) Or we’ll coordinate an easy process for you.
Again, I want this to be a win-win.
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This is a great question, and you deserve an honest answer.
The simple answer is that I cannot guarantee results or an ROI.
Why? Numerous external factors exist that are beyond my control and prevent me from making guarantees. Crucial aspects that I can’t control are:
Product
Timing
Email list size
Website design.
However, I will craft effective copy, utilize tools and methods, use researched keywords and phrases, make them reader-friendly, and tailor them to your target audience's language.
My focus is to write copy that’s effective for your business.
An important key is that your audience will make decisions based on emotions, not logic. My aim is to help your audience develop a desire for your dojo or product that will benefit them.
